Scalto has a long-standing relationship with Reservamos, a Latin American travel technology company. Our recent collaboration focused on developing their new SaaS (Software as a Service) business unit.

Company Background 

Reservamos began as Reserbus, a startup selling bus tickets online. They expanded their vision to become a comprehensive multi-modal travel booking engine and technology enabler for bus companies in the world. Scalto initially helped them rebrand, which positioned them as a leading passenger transportation platform and earned them theEndeavor Entrepreneur  recognition.

New Business Challenge 

This year, Reservamos needed help establishing their SaaS business unit, which serves B2B clients across transportation, sports, and entertainment industries. The key objectives were to:

• Create a clear brand structure that connects to the parent company
• Develop a targeted visual identity and communication strategy

Scalto's Strategic Process

• Comprehensive Analysis - we investigated:
• How to use Reservamos's existing brand strength
• Ways to position the SaaS unit as an innovation leader
• Strategies to prevent brand confusion while maintaining brand unity

2. Brand Architecture Decision - we recommended creating a sub-brand called "Reserhub" that:

• Maintains connection to Reservamos
• Establishes a unique identity for the SaaS business

3. Visual Identity Design - we aligned it with its innovative, data-driven essence, featuring:

• Clean, modern design emphasizing technological capabilities
• Visual elements representing collaboration and growth

Outcomes 

Reserhub now stands as a distinct, yet connected, part of the Reservamos family, with a clear mission: transforming ticketing and reservation platforms. The brand aims to help partners:

• Enhance digital sales
• Streamline operations
• Provide real-time business insights
• Increase digital efficiency by fivefold by 2027
  

Conclusion 

This project demonstrates Scalto's approach of building strategic partnerships that support business evolution. By providing targeted branding and strategic guidance, we help companies like Reservamos expand and innovate.

Reconnecting to Drive Growth: Scalto and Reservamos’s SaaS Evolution

At Scalto, we pride ourselves on fostering long-term relationships with our clients, accompanying them as they evolve and expand their businesses. This year, it was a true pleasure to reconnect with Reservamos, a dynamic and innovative leader in Latin America’s travel tech industry. Having collaborated with them years ago on the transformation from Reserbus to Reservamos, this recent partnership was another opportunity to create meaningful impact, this time for their new SaaS business unit.

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