Our unique Framework is a tool to reach a comprehensive, strategic brand position.
Whether you are looking to rebrand, reposition, launch new products, or enter new markets, this process is designed specifically to help you define the strategy, tell the right story, and execute your plan in the financial, fintech, and hospitality sectors.
SCALING MINDSET
Define the reason for the existence, and core value that the firm will offer the target market.
Challenge the way forward, clarifying competitive space, growth options, and growth opportunities. Set the path
- Benchmark analysis and opportunity space
- Why, How, What, Who - Golden circle definition
- Business ambition - strategic north
- Stakeholder analysis
- Jobs to be done
- Business model canvas
- Growth options matrix and implications
- Business Stager
- Vision Magnifier
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COMPELLING STORY
Develop a brand narrative and communications materials that will feed into all communications and guide the company forward.
Based on the core value offering, overall business strategy and brand story, we will develop creative assets for the brand and its potential growth.
- Brand story: attributes, Value porposition, personality, wow statement
- Rational and emotional reasons to engage per stakeholder
- Message per stakeholder
- Thought leadership pillars
PRIMARY BRANDING
- Brand logo and stationery
- Basic brand guidelines
- Landing page
ADVANCED BRANDING
- Name
- Brand architecture
- Digital style guide
- Iconography library
- Full website
- Brand experience book
- Apps
UNIQUE EXPERIENCE
Determine from the stakeholders' point of view, the most engaging conversion process, as well as redefine experiences based on the growth strategy.
Create a content marketing flow and process that continuously works on generating leads and moving them through the conversion process.
- Current customer jouney map, key issues and opportunities
- Personalized customer journey map identifying key phases, touch points and implementation plan
- Current digital strategy audit
- Marketing strategy per stakeholder
- Ambassadors definition and training
- Communications calendar matrix of stakeholder, channel and media
