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Wizest is an app designed to democratize investing, enabling everyone to invest like the top 1% of the population. To connect with its primary target audiences, namely expert advisors and new investors, Scalto aided Wizest in crafting its brand narrative and go-to-market strategy.
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We worked with Wizest to define its business objectives,establishing clear short, medium, and long-term goals. To strengthen the brandas a growth driver, we developed a strategy that took into account key elementssuch as positioning, audience profiling, brand narrative, and content pillars.Our aim was to help Wizest effectively communicate its value proposition: asimple and reliable platform that revolutionizes traditional investmentmarkets.
We constructed a messaging and communications ecosystem thatwas applied to Wizest's website and diverse marketing assets, seamlesslymeeting the needs and expectations of key audiences. Throughout thego-to-market process, we supported the team at every stage by evaluating,adjusting, and revamping the different touchpoints of the brand. Our objectivewas to ensure brand consistency between the overall experience and the brandpositioning.
Scalto acted as the strategy and marketing agency forWizest. Within the scope of the project, our main focus was to increaseawareness and drive conversions (downloads and registrations). To achieve this,we developed various assets such as articles, webinars, email marketingcampaigns, and podcast recordings. These efforts not only helped to launch thebrand but also contributed to its positioning on search engines and increasedrecognition within the industry.
Democratizing access to the stock market
