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Wizest is an app designed to democratize investing, enabling everyone to invest like the top 1% of the population. To connect with its primary target audiences, namely expert advisors and new investors, Scalto assisted Wizest in crafting its brand narrative and go-to-market strategy.
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We worked with Wizest to define its business objectives, establishing clear short-, medium-, and long-term goals. To strengthen the brand as a growth driver, we developed a strategy that took into account key elements such as positioning, audience profiling, brand narrative, and content pillars. Our aim was to help Wizest effectively communicate its value proposition: an easy and reliable platform that revolutionizes traditional investment markets.
We constructed a messaging and communications ecosystem that was applied to Wizest's website and diverse marketing assets, seamlessly meeting the needs and expectations of key audiences. Throughout the go-to-market process, we supported the team at every stage by evaluating, adjusting, and revamping the different touchpoints of the brand. Our objective was to ensure brand consistency between the overall experience and the brand positioning.
Scalto acted as the strategy and marketing agency for Wizest. Within the scope of the project, our main focus was to increase awareness and drive conversions (downloads and registrations). To achieve this, we developed various assets such as articles, webinars, email marketing campaigns, and podcast recordings. These efforts not only helped to launch the brand but also contributed to its positioning on search engines and increased recognition within the industry.
Democratizing access to the stock market
