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From the very start, almost 20 years ago, we have been there for the company to shape its brands. All engagements have been framed with a strategic mindset, creative solutions, and smart activations in different levels of involvement and geographies: corporate with Empresas Polar, Alimentos Polar, social responsibility (Fundacion Empresas Polar, Consumo Responsable), product brands, and activations. We have contributed with 80% of its brand portfolio: P.A.N., Toddy, Efe, Migurt, Pilsen, Solera, Pomar, Mavesa, just to name a few.
We have contributed with this FMCG exemplar organization in developing corporate positionings, social impact, internal strategies, and identifying growth opportunities. Being the branding agency of record puts our team in a favorable position to shape the portfolio of brands: creating, rationalizing, and transforming them to connect with the consumers effectively.
Our branding contribution has been extensive, from strategy, brand valuation, positioning, naming, idea generation, design, and digital activation, as well as keeping the track record for all the brands. We take each engagement with the utmost diligence and creative approach, evident in this long-standing relationship.
We are committed to Empresas Polar's purpose to give back to the communities and have contributed to their efforts, in particular, co-creating Motivapp, a wellness app to help their employees feel better.
Being side by side, for almost 20 years, shaping 80% of Empresas Polar’s brands
