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From the very start, almost 20 years ago, we have been there for the company to shape its brands. All engagements have been framed with a strategic mindset, creative solutions and smart activations in different levels of involvement and geographies: corporate with Empresas Polar, Alimentos Polar, social responsibility (Fundacion Empresas Polar, Consumo Responsable), product brands and activations. We have contributed with 80 % of its brand portfolio: P.A.N., Toddy, Efe, Migurt, Pilsen, Solera, Pomar, Mavesa, just to name a few.
We have contributed with this FMCG exemplar organization indeveloping corporate positionings, social impact, internal strategies, andidentifying growth opportunities. Being the branding agency of record, has putour team in a favorable position to shape the portfolio of brands: creating,rationalizing and transforming them to connect with the consumers effectively.
Our branding contribution has been extensive, from strategy,brand valuation, positioning, naming, idea generation, design, digital,activation as well as keeping the track record for all the brands. We take eachengagement with the utmost diligence and creative approach, evident in thislong-standing relationship.
We are committed with Empresas Polar purpose to give back tothe communities and have contributed to their efforts, in particular,co-creating Motivapp, a wellness app to help their employees to feel better.
Being side by side, for almost 20 years, shaping 80% of Empresas Polar’s brands
