CONTACT US
ARG | COL | SP | MEX | USA | VEN
.jpg)
Arturos, a leading Venezuelan fast-food chain with a rich heritage, sought to modernize its brand to stay competitive and resonate emotionally with contemporary consumers. Their primary concerns included strengthening brand positioning, building emotional connections with customers, and adapting to modern market trends while preserving tradition.
.jpg)
.jpg)
.jpg)
We collaborated with Arturos to create a strategy that emphasized relevance in a highly competitive market. This involved crafting a brand approach that embraced both innovation and tradition, ensuring a balance between heritage and modern appeal. A quick and agile response was essential to maintain consistency across all customer touchpoints and communicate the renewed brand message effectively.
Our brand consulting focused on rejuvenating Arturos with a refined narrative, identity, and brand platform. We developed an approach that honors the brand's authenticity while aligning with evolving consumer expectations. The updated brand system reflects Arturos' unique position as a pioneer in Venezuela's fast-food sector, blending quality and tradition with a fresh, modern image that appeals to current tastes.
To activate the new brand identity, we updated Arturos’ visual elements across its outlets, menus, and packaging, reinforcing a cohesive brand experience.
Arturos, a leading Venezuelan fast-food chain with a rich heritage, sought to modernize its brand to stay competitive and resonate emotionally with contemporary consumers.
