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ARG | COL | SP | MEX | USA | VEN
We were involved in the initial strategic planning phase,establishing the frame of reference into community bank and key variables toshape its growth strategy. The objective was to connect the bank with the needsof the new client base in the US while maintaining its legacy and reputation.
In the brand strategy process, we developed a comprehensivebrand (positioning, name, tagline, visual identity, website, and more) of a newcommunity bank. It is centered around the idea of “Meant for You.”, a new nameAmerant, comprising letters from the Mercantil name and “Amer,” for America,further established the brand’s commitment to its communities. Complementingthis, the brand identity and design system extensively use warm colors,friendly modern typography, rounded shapes and photography of people living avibrant life.
We succeeded in defining and implementing the new brand inless than a year, working closely with all the client's teams. The team'sstrong commitment and employee reactions and sense of renewal are the bestproof of success, propelling the organization for continuous growth.
From the beginning, the Scalto team made the project their own and understood the importance of both strategic alignment and effective execution to meet the deadlines. Their mastery of the subject made the succession of tasks from the conception of the name to the launch of the brand quick and precise.
