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We managed to transform the brand, refine its portfolio efficiently and reach the consensus of all the members involved.
Carvajal has successfully implemented the brand strategy we generated. We renewed the identity, keeping the trademark "C" and elevating the integration towards a one-company approach. The rebranding has been critical to aligning people across the company’s seven business sectors and 15 geographies to identify with and live the Carvajal brand, returning equity to the master brand: Carvajal.
Following the corporate brand rebranding, we aligned the portfolio of brands engaging in the repositioning efforts of the different business units as well as its commercial brands, such as Grupo Editorial Norma, Carpak, Mepal, Earthpact, and Wau.
“It was a pleasure working with you this year and we look forward to meeting you on future projects. 2019 leaves a mark that clearly represents us and it was thanks to our teamwork”
